Publisher Services
Comprehensive understanding of Digital Ecosystem
Access to Industry Talent and Developers
Full Commercial CapabilityLocalization, Quality Assurance, Analytics
Online Marketing, Customer Acquisition, Community Management
Monetization Planning, Execution, and Optimization
1st Party / App Store Relationship Management
Product and Technical Design input
Application and Technical Design Document development
Monetization Strategy, pinch point identification, Design input
Analytics Package Selection and Deployment Plans
Comprehensive Production Management
Technical Management and Support for Development Teams
Monetization Strategy Deployment
Milestone Preparation and Submission
Localization and Quality Assurance Management and Implementation
Licensee Concept and Milestone Presentations
Support of Third Party Licensee Approvals
Analytical Package and Trigger Deployment
In-game Ads or virality-generating Add-on Deployment as required
Pre-launch / Launch Marketing Strategy and Tactical Development
Pre-launch / Launch Trade Show and PR Management
Develop and implement Customer Acquisition Strategy
App Store placement and Trade Marketing
Create pipeline of Monthly / Quarterly Updates, manage Development and launch to drive re-engagement with lapsed users and additional feature placement from the App Stores
Build and maintain Web and Social touch points and campaigns for apps to aggregate and manage fans (Community Management)
Concept, develop, flight, monitor, and optimize user acquisition media on: TapJoy, Facebook, Vungle, Chartboost, Fiksu, Appia, FreeMyApps, PlayHaven, AppLovin, SponsorPay, MagicSolver, and more
Use best-in-class analytics services, Flurry, Upsight, Google Analytics and attribution services, Kochava and Bitly to identify product enhancements to maximize Acquisition, Retention and Monetization